An Affinity relationship is about a partnership of brands, in this case a partnership with the Yorkshire Building Society' brand to provide competitive savings propositions for your customers. The Yorkshire's mutual principles and customer centric values make it an ideal partner to complement any organisation's brand values
Maximise Your Brand's Potential - Our solution provides the opportunity to extend your branded product range by providing a dual-branded savings proposition that can be sold either online or by post.
Any national brand can benefit, whether financial or not. Supermarkets, retailers, charities etc. are just some of the organisations which could use YKS to increase customer numbers, loyalty and income..
Award-Winning Online Application Process - YKS's paperless and signatureless application process allows your customers to make instant deposits by deposit card.
No Banking Licence Needed - As well as receiving the backing of an established brand in Yorkshire Building Society, you are covered by the Society's banking licence. Depositors also benefit from being members of YBS, one of the country's most financially strong building societies and are fully protected by the Society's FSCS licence.
Rapid Roll-Out - YKS's Affinity solution can be developed quickly and easily.
Administration Free Participation - All administration is handled by YKS, including call centre enquiries, account opening packs, security and anti money laundering requirements, statement mailings, product pricing, web content etc.
YKS works to defined and measured Service Level Agreements (SLA's) and will provide full Management Information to our business partner..
Establishing a savings Affinity relationship with the Yorkshire will
- Provide you with new, competitive products which will acquire new customers, improve cross holdings and existing customer loyalty to your brand
- Provides a new reason to contact your customers
- PR & Marketing potential
- Minimal business disruption during the project delivery
- No direct costs to the business partner
- Access to award winning Internet capability
- Incremental revenue
For further information on all YKS products, or to arrange an initial informal discussion, please telephone 01274 353535 or complete the form in the Contact us section.